Born 1965, degree in Industrial Engineering and Management

Positions and experience

• Director and founder of dieleutefürkommunikation
• AIKA Allianz inhabergeführter Kommunikationsagenturen: Founding member, and member of both the admissions committee and the PR team of experts
• Online lead generation and customer acquisition measures
• Establishment of cross-media dialogue marketing campaigns aimed at customer acquisition and loyalty
• Market-oriented company positioning in the IT and B2B sectors
• Development of corporate designs tailored to companies and their markets

Visions and their implementation

• Development of sustainable strategies for producing accurate profiles of customers and prospects
• Design of targeted measures aimed to appeal specifically to target groups and individuals
• Implementation of effective communications concepts based on themes relevant to the target market rather than irrelevant, narcissistic creative approaches